A short story about Spark Shift Advisory
I’ve spent my career rolling up my sleeves at startups and scaleups in the media, adtech, programmatic and digital advertising and marketing space; building teams, scaling revenue, and figuring out how to turn big ideas into sustainable growth.
I know the thrill of solving tough challenges—but also the frustration when great companies hit a wall and don’t know how to push through it.
Startups don’t just need effort—they need experience. The kind of battle-tested, diverse expertise that helps avoid missteps, seize opportunities, and build a foundation for lasting success.
That’s why I started Spark Shift Advisory.
I’ve seen firsthand how the right strategy can transform a business. Spark Shift is my way of bringing that to founders and teams who are ready to level up.
Whether it’s scaling revenue, refining go-to-market strategies, or unlocking new opportunities, I’m here to make sure you don’t just grow—you grow smarter, faster, and with impact.
Highlights
*
I drive strategic and visionary thinking, crafting innovative, market-aligned business development, sales and GTM strategies that fuel success.
*
I build trusted customer relationships, engaging at the C-level to deeply understand challenges and deliver value-driven solutions that ensure long-term success.
*
I bridge business and technology, aligning technical capabilities with market needs to deliver impact across diverse and complex regions.
*
Navigating nuance is my superpower, overcoming challenges through adaptability.
*
I inspire cross-functional collaboration, guiding diverse teams to disrupt traditional thinking and create exceptional value for customers and businesses.
*
I deliver measurable results, scaling revenue growth and exceeding targets through data-driven execution and deep industry insight.
*
What sets Spark Shift Advisory apart
Publications
ExchangeWire 06/2018
Why APAC Marketers Must Diversify Mobile Ad Formats to Reach & Engage Their Audiences
ATS Singapore 2018: Mobile Programmatic & the Missing Opportunity
ad-exchange.fr 02/2015
Exclusive Interview: Twitter dissects the integration with MoPub (FR)
The Big Interview: Twitter analyzes its programmatic monetization strategies (FR)
Articles and Recordings
ExchangeWire 06/2018
ad-exchange.fr 02/2015
Curated Sparks
Podcasts and books that spark thoughts
hello@sparkshiftadvisory.com
© 2024. All rights reserved.
Advisory, Consulting & Fractional Expertise for Startups and Scale-ups.
Privacy Policy
